portfolio

Creating Conversations That Convert

Sarah C. Wallach

Product Marketing &

Growth Marketing Executive

Global B2C and B2B Marketing Experience

Sarah spent the first half of her career on the agency side of marketing, supporting several household-names, such as P&G, MillerCoors, NASCAR, The NFL, Walmart, Alcon, and Buffalo Wild Wings.

Her agency experience taught her how to effectively prioritize and communicate, while also instilling a strong understanding of GTM strategies, execution, and ROI evaluation.

Eventually, she transitioned to client-side marketing, working in B2B SaaS. Now, she leads highly efficient and effective marketing teams for companies who are looking to grow rapidly.

Throughout her career, she has successfully collaborated with teams in multiple countries outside of the United States, including China, Norway, India, Ireland, France, Australia, England, Spain, and Germany.

Sarah Wallach

15+ Years of B2B and B2C

Marketing Experience

Creating Conversations that Convert

When chosen correctly, the right words are transformative; they naturally take on a life of their own. Words are incredibly capable of building their own worlds, and using the right ones is absolutely essential to impactful marketing

With this understanding in mind, Sarah strives to create positioning, messaging, and campaigns that enable "conversations that convert" throughout the buyer's journey. By starting with the right message, marketing strategies and every tactic used in their execution have a better chance of success.

Ultimately, she believes that the role of marketing isn't to convert leads who are ready to engage — it's to establish your solution as the preferred option even before your customer is ready to buy.

The Buyer's Journey

Telling a compelling story through a campaign starts with proper planning.

Sarah uses the SiriusDecisions's buyer's journey model to help her teams keep the customer's needs top-of-mind, collaborate with SMEs, encourage creativity, and ultimately develop E2E campaigns that produce strong opportunities for sales.

Industry Experience

Sniffle uses AI to support both patients and their providers throughout the wellness journey. As the VP of marketing for the startup, I lead every aspect of the GTM marketing strategy, execution, and evaluation.

Following a beta test of a handful of clinics in AR, Sniffle for Patients and Sniffle for Providers officially launched for Android and iOS in October of 2023.

Now, it is used in 19 states and counting.

APP sTORE OPTIMIZATION

PODCAST

PRODUCTION

Demand generation

PUblic Relations

marketing

OPERATIONS

THE eyeSOLUTION

by Alcon

WEBSITE | VIRAL SOCIAL CAMPAIGN |

PR & CELEBRITY ENDORSEMENT

Retailers are always looking for ways to help shoppers make in-store decisions quickly and confidently. THE eyeSOLUTION campaign used iconography and color theory to help consumers identify the eye care product that would meet their needs while also securing Alcon prominent placement in doctors' offices, Walmart, Target, CVS, and other major retailers.

Edmentum

Sensei

To help Edmentum empower educators with student performance data, as well as encourage upsell opportunities throughout the company's portfolio of EdTech solutions, Sarah worked hand-in-hand with sales and product management to launch Edmentum Sensei. She lead the marketing efforts for its initial launch at at ISTE 2013, ultimately resulting in strong momentum in customer interest and many positive reviews.

Trintech Transformation

Beginning in 2018 and concluding in 2019, Sarah led the transformation of Trintech to its current branding following the acquisition of Adra, a mid-market solution that complimented its existing enterprise financial close solution, Cadency.

Concurrently, she also hired, trained, and managed a team of marketers to officially form the company's brand management, product marketing and content marketing operations.

increase in

content downloads/

form fills

+57%

Cadency ROI

Calculator

As part of Trintech's value-selling initiative for its enterprise segment, Sarah led the research, development, and execution of a comprehensive and irrefutable ROI calculator. After training the sales team on the tool and developing campaigns with multiple pieces of new content, she also actively participated in sales cycles. Over the first two years, $20M in revenue was attributed to the ROI calculator alone, including the company's largest deal in its history.

Visit the online calculator to download a customized ROI analysis..

Launching Ever.Ag

Throughout 2022, Sarah gradually launched Ever.Ag to unite over 17 different AgTech companies under one umbrella brand, all without scaring off current customers. It was a complex project involving a portfolio of over 50 different solutions, including software, market research, and insurance.

+300%

+500%

+20%

A Modern Marketing Function for Ever.Ag

Immediately upon joining Ever.Ag, Sarah began building Ever.Ag's very first modern marketing department.

She fixed and implemented new MarTech, introduced several marketing competencies, and gradually hired a high-performing team - all while maintain a very reasonable budget for such an undertaking.

With every new acquisition made by Ever.Ag, the team diligently applied its effective and efficient best-practices and worked as a shared service to support the growing organization.

DairyTech

Where Dairy and Tech Connect

Throughout 2021, Sarah worked with Ever.Ag's partners industry partners to launch DairyTech, the very first dairy-centric tech conference. Over 150 people gathered in Austin, TX for the in inaugural event, positioning Ever.Ag as the leader in AgTech for dairy.

Exclusive

sponsorship

demonstration

Area

150+

attendees

VIP

Dinner

multimedia

content

Let's Connect!